For the nmd adidas big two, it seemed like the battle was less about who actually won the World Cup and more about who the people were talking about more on social media and other platforms. However, for the record, it was adidas-sponsored Germany but the player who scored the winning goal, Mario Gotze, is a Nike athlete was wearing the Nike Magista Boot.The numbers that each brand sent out in their press releases were quite staggering to say the least. According to adidas , the brand grew exponentially during the World Cup to go with their on-field accomplishments:

In the end, the real winner of this battle won't come from who wore what during the Final adidas pure boost and which brand got the most YouTube views, but rather who ends up getting more orders of cleats and gear after the World Cup. Soccer is one of the few major sports where the fight for the top adidas eqt spot is highly competitive and adidas is going to go all in to keep their spot, even if it means potentially overpaying for a kit deal while Nike wins through more viral means . If only basketball and sports that most of the USA cared about were this interesting&

As you might might expect on NFL Opening Night, when attention on football is near its peak (surpassed only by the Super Bowl) and the TV and adidas nmd r1 social media ratings are expected to be massive, adidas and Jordan Brand had to do something to make an impact and get the people talking. We knew the Jumpman was going to unleash a new set of retro cleats and sure enough, they introduced know what their athletes  from Dez Bryant to Joe Haden and more  were going to be wearing this season via a tweet and Nike press release&

Earlier in the day, adidas took their shot and broke Sneaker Twitter by sending reigning Super Bowl MVP Von Miller a pair of Yeezys. That's to be expected nowadays, though. Almost everybody at Team adidas is gifted a pair of Yeezys like it's a rite of passage or something. But this was a adidas zx flux little different because Miller's pair is no ordinary Yeezy. This 750 had cleats and it's not a custom either& Thanks @KanyeWest and @adidasfballus for the cleats!! Can't wait to test them out tonight!!!

As part of the standout adidas NMD R1 Monochrome pack , highlighted is the black variation, which follows up our previous coverage on its white counterpart .The year is almost coming to an end, but not without more colorways of the adidas Gazelle . Already having released in a few different color options in 2016, we now bring you two more offerings of the retro silhouette.