RF: Only when the athletes and the machines tell us "it's adidas samba too light". What that means is that we'll get athlete feedback but they'll never say "hey it's too light", but that it doesn't have enough support in certain areas, and those things represent "it's too light". On the other side, we've got the machines that test the pull-strength, and if doesn't withstand the pull-strength, we don't get lighter, we have to add to it to make it stronger. I think with materials science and the way it is, and with bio-mechanics and polymer experts, I think there's a long way to go in the lightweight direction.
The Crazy Light 1 was really a statement of "Lightweight" and "Innovation", so when we moved on to the Crazy Light 2, we definitely wanted to get lighter, so that was the first point we wanted to achieve. When we start at any shoe construction, we start at even before the samples, so it's a review of sketches; adidas originals eqt Robbie had a lot of design ideas, so we sit down in a cross-functional team and go through which ideas seem to get after the concept, anytime we need to bring in our engineers to consult on Sprint Frame or any of the herringbone pattern, so we do a review of just sketches, then we nmd adidas go to a 2-D cat, then a 3-D cat, and review those before we even work on any tooling.
ED: Our team has a really solid understanding of basketball bio-mechanics and again, just going back to those 15 tests we put any shoe through they're pretty rigorous because that's what comes from adidas, with our roots being in performance footwear. As long as we're pushing the boundaries of "lightweight" and never forgetting and never compromising what it means to be a basketball shoe and what it requires, we can still go light. There's a lot shoes that go light in a very arbitrary way, but we try to do adidas pure boost it in a very intelligent way, and we're still finding ways to make shoes lighter, which comes from not only material innovation, but construction innovation. We're not there yet!
The 2014 NBA All-Star will feature adidas Basketball athletes like Dwight Howard, John Wall, and Damian Lillard flying the flag for the Three Stripes. What sneakers will they be wearing? Gathered here adidas' 2014 All-Star sneakers, which include the adidas Dwight Howard 4 , the adidas Crazy 1 , the adidas Crazy 8 , and the brand new adidas Crazyquick 2 -each of which can be seen wearing energetic looks inspired by New Orlean's jovial atmosphere. Continue reading to see each of the shoes and let us know down in the comments which of these All-Star adidas releases you're feeling the most.
Any adidas basketball shoe fans out there wondering what's coming up next? Today you can get a good idea about what the next season of adidas hoops will be offering with this early preview of the fall 2017 line. First up is the next Crazy Explosive , which maintains a very similar design as the current bold silhouette with a few tweaks like a elastic knit collar and a more rounded-off look to the midsole. You can also preview what appears to be the next Crazylight Boost, as well as what may be most notable to you, the next Damian Lillard signature adidas alphabounce shoe, the Dame 4. Stay tuned to Sneaker News for further updates on the next season of adidas hoops.
For the first time, an adidas basketball silhouette will feature a three-part podular midsole that also comes equipped with the globally popular BOOST technology that increases any sneaker's popularity immensely. In terms of its upper, it comes adorned in soft breathable knit with hints of leather and embroidered details to maintain its modern aesthetic while still keeping its functional. Its unconventional lacing system keeps its connection to its 90's roots while other elements of the design propel it forward into the future.