in Infinity ocean, the ocean of knowledge. Ocean life. Esoteric Club.
Mon Apr 13, 2020 7:58 am
• 3 Posts
ÿþSeemingly by default, Jordan Brand began life in 1997 Jordan 7 as the number four basketball brand in the world. That was not a bad start for the Nike offshoot they were mostly buoyed by the success of the Air Jordan 12 and 13 and the newly unveiled Jumpman Pro but Michael Jordan and his burgeoning company had other aspirations. Even though Nike Basketball and Jordan Brand were essentially under the same corporate umbrella (and still are), Jordan Brand was not going to settle for fourth place. Team Jordan wanted to surpass Nike in not just basketball shoes, but other sports as well. But in order to do that, Jordan had to reach out to others for help. Much like his early playing days, MJ did not have to rely on anybody else but himself in order to reach his individual goals, and the Air Jordans were in the same vein.
Mike Bibby has been a Jordan head longer than some of our readers have been alive and he always had amazing kicks that fans gravitated towards. Take this Air Jordan 12 PE for example and the countless other retro PEs he has rocked in his career. One of two New York Yankees on this list, CC Sabathia has more than earned the right to wear Air Jordan 11 cleats whenever he feels like it. As the one-time ace of the Jordan Shoes premiere franchise in all of sports, Sabathia was sensational since making the jump from Cleveland, leading the Yankees to a World Series victory in 2009 and earning multiple All-Star berths. Injuries and other issues have led Sabathia to lose of his effectiveness the past few years, so all we have now are the memories of his cool exclusives, like the 12s pictured above. Michael Jordan has made a habit out of making friends and rivals future business associates. Jordan 5
The honor of being forever known as a charter Jordan Brand school goes to North Carolina A&T, who until recently was still being equipped with exclusive Air Jordans. Eventually, North Carolina would make the jump and even Jordan himself has provided young Tar Heels with shoes and sage advice ever since. When Jordan Brand blesses you with a signature shoe called the "Super Freak," you better have the amazing athletic ability to back it up. Not only did Moss carve up defenses during his first stint in Minnesota and his record-breaking run with New England, he did it with such flair that no wide receiver has been able to replicate since, Megatron or Odell be damned. Moss made one-handed catches an everyday occurrence and often burned Pro Bowl defensive backs so badly that John Madden ran out of superlatives for him.
Michael Jordan hasn't played in an NBA game since 2003 and he hasn't played in Jordan 4 a meaningful game since the 1998 NBA Finals so really, most people haven't seen him wear Air Jordans live in a very long time. He's still a public figure, but it's far removed from the days when millions would tune in to watch him play. As the young kids would say, MJ is "washed". Or at least he would be if he were any other athlete or celebrity. A new retro dropping every other weekend and an epic meme will do wonders for a person's brand. Every time a new Air Jordan is about to be announced or rumors start circulating about its existence, we become kids again. What will it look like? What groundbreaking technology will set the table again? Can it possibly live up to the expectations of past Air Jordans? More than any other sneaker, we are always curious about what the next Air Jordan will be.
The drivers tell us to get in, and the show begins. We take a short drive down the street to a tall structure where the Maseratis begin to drive all the way up to the roof top of the building. We end up at Fiat's roof top test track. Yes, there's a test track on the roof, and yes, we drove on the race track really, really fast. After a few laps around the track, we get out the cars full of excitement and adrenaline and prepare for the event. We are escorted to a room located above the race track. Inside the room we are greeted by Tate Kuerbis (designer of the shoe) and David Creech (Jordan Brand VP of design). Tate gave us insight on how the shoe was made and where the inspiration came from. Tate loves the mix of materials used on the shoe (Flyknit/suede/leather) to create the ultimate game shoe by combining art and science on to the shoe.
I basically view the Air Jordan 32 as a modernized version of the Air Jordan 2. The Air Jordan 2 inspiration behind the shoe evident, but the 32s also have their own style and look to them. I'm a huge fan of how Flyknit looks, and this new high-tenacity yarn used for the Jordan 1 Flyknit uppers provides the shoe with a nice stretch, support and zonal lockdown. In other words, not only does the upper look good, but it also performs. I also think the Air Jordan 32 looks great off the court as a casual wearing sneaker, something many of the newer Jordans have failed to succeed in doing so. ÿþAn Air Jordan 6 PSG is reportedly dropping this summer, and another preview of the style is shown. Just like the recent iterations of the AJ 1 and AJ 5, this iteration is made in collaboration with the Paris Saint-Germain football club.